About us

Meet Blu

Every ride has a story.

Blu didn’t start with an engine — it started with a feeling.
That effortless sense of freedom, with your favorite music playing and the road wide open. A way of getting around that doesn’t just serve a function, but reflects who you are.

 —  CEO of National Motors

Blu is Egypt’s fresh take on electric light mobility

— starting with a smart, elegant range of golf carts designed for
self-expression, and expanding soon into even more innovative ways to move.

Whether you’re cruising from the beach house to brunch, gliding across your compound, or adding style to your daily routine, Blu turns every ride into a moment worth remembering.

With features like keyless entry, built-in soundbars, solar-powered roofs, and long-lasting lithium batteries, every Blu vehicle is built to deliver not just convenience — but character. Every stitch, finish, and function is designed with you in mind.

We’re not just building electric rides. We’re building a lifestyle. A community. A movement rooted in freedom, style, and a new kind of belonging.

Because every Blu ride tells a story. And the best part? It’s yours — in
every color, every feature, every detail.

Powered by National Motors

Blu is proudly brought to life by National Motors, a trusted name in Egypt’s automotive industry since 1970.

With over 50 years of experience in automotive innovation, National Motors provides the credibility, service network, and manufacturing expertise to bring Blu’s vision to the road.

From pioneering solar-powered vehicles to offering world-class after sales support, National Motors fuels Blu with unmatched reliability and forward-thinking design.

Behind every great ride is a team that makes it possible. National Motors doesn’t just support Blu—it helps it thrive with:

● A nationwide support system built on real care.
● Top-notch training that ensures every technician knows Blu inside and out.
● Partnerships with the industry’s global best.
● A philosophy rooted in loyalty, innovation, and keeping promises.

When you choose Blu, you’re not just choosing a light mobility vehicle—you’re choosing a ride with purpose, supported by a name that’s kept Egypt moving for generations.

Move with confidence. Move with meaning. Move with Blu—powered by National Motors.

MEDIA GALLERY

National Motors History

1988–2001

The largest volume sales dealership within the Egyptian dealer network for General Motors, with a yearly sales of more than 5000 units in 1998, with a 70 million (USD) turnover.

2014

National Motors became the sole distributor for Dongfeng DFSK in Egypt (Passenger vehicles).

2001–2003

National Motors formed a partnership with KIA Egypt to assemble and sell Kia models to KIA Egypt.

2016

National Motors gains sole distributor status for Hawtai in Egypt.

2001–2011

National Motors ranked as the leading business in car importation for the ISUZU–KIA–VW Group.

2018

National Motors became the sole distributor for Dongfeng DFSK in Egypt (Passenger–Commercial–Electrical vehicles) after its proven success through the past years.

BLU is Built Upon

Driving change through clean energy and mindful design.

Reimagining mobility with smart tech and personal flair.

Crafted with care, built to last — every detail matters.

Effortless style that moves with you.

CUSTOMER TESTIMONIALS

Blu TEAM

Lennox Wardell
Chief Executive Officer
Sarah Odegard
President of Finance
Lars Jakuba
Executive Vice President
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Mikey Diokles
Sales Manager